News & Commentary Posts: 5 Heather Vallis is Managing Editor, Research at InformationWeek. Prior to joining the InformationWeek editorial staff in November 2007, she was Senior Research Manager for UBM Tech’s Business Technology Group, and managed sales and marketing research for several publications including Network Computing, Intelligent Enterprise, and Secure Enterprise. Before coming to UBM Tech in 1996, she worked for Thurston Arthritis Research Center at UNC-Chapel Hill and was on the editorial staff of the medical journal, Arthritis Care & Research. Heather holds a BA in Political Science from Boston College and was on the American Business Media Research Committee in 2007.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.