Author
 Scott Ambler

Profile of Scott Ambler

Senior Consulting Partner, Scott Ambler + Associates
News & Commentary Posts: 1

Bio: Scott Ambler is a senior consulting partner with Scott Ambler + Associates and a long-time contributor to Dr. Dobb's. He can be contacted at scott@scottambler.com.

Articles by Scott Ambler
The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
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