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 Aaron Rallo
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Profile of Aaron Rallo

Founder & CEO, TSO Logic
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Aaron Rallo is the founder and CEO of TSO Logic, a company that provides software for monitoring and reducing energy consumption in datacenters. He has spent the last 15 years building and managing global datacenters to support major retailers. In 2010, he was recognized in the "Top 40 under 40" by Business in Vancouver, and he helped TSO Logic earn the 2013 Green IT Award from the Uptime Institute for best IT Product Deployment. Aaron graduated from Stanford University's Executive AEA program and holds a computer science degree from the Rochester Institute of Technology.

Articles by Aaron Rallo
The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
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