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 Darin Bartik
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Profile of Darin Bartik

Executive Director, Products & Solutions for Information Management, Dell
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Darin Bartik is executive director of product management for Dell Software's Information Management solutions. He was previously the general manager of Quest Software's database management business, where he was responsible for overall strategy and profitability through successful sales and marketing execution worldwide. Darin has held a variety of senior business and marketing leadership positions at companies including Aelita Software, Mapics, and Frontstep. He holds an MBA from The Ohio State University, as well as degrees in marketing and logistics.

Articles by Darin Bartik
posted in February 2014
The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
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