Author
 Himanshu Sareen

Profile of Himanshu Sareen

CEO, Icreon Tech
News & Commentary Posts: 1

Himanshu Sareen is responsible for the strategic development of Icreon Tech, which specializes in IT consulting, application development for the web and mobile, digital marketing, custom software development, and design and usability. Sareen founded Icreon in 2000 and grew the company through a mix of acquisitions and organic growth. Under his leadership, Icreon has become a leading IT consultancy, working with some of the world's most influential brands including National Geographic Channel, Fox, PepsiCo, and Nokia.

Articles by Himanshu Sareen
posted in February 2014
The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
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