Author
 Steve Shah

Profile of Steve Shah

Senior Director, Product Management, NetScaler Product Group, Citrix
News & Commentary Posts: 3

Steve Shah is Senior Director of Product Management in the NetScaler Product Group, where he drives product direction and go-to-market strategy. Before returning to Citrix, he was Principal of RisingEdge Consulting, a boutique consulting firm that specialized in strategic marketing for datacenter infrastructure products and cloud computing. Some of his customers included Citrix, Coradiant, Silver Peak, and Amadeus Capital. Shah was Vice President of Product Strategy and co-founder of Asyncast, which built a NLP engine for use in new media and telephony applications. He uses his experience of being the customer, engineer, and marketeer to identify new market opportunities and drive technology in new directions. He gained his expertise through various product management, engineering, and system administrator roles at Citrix, NetScaler, Array Networks, and Alteon Web Systems.

Articles by Steve Shah
posted in February 2014
The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
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