Author
 Melanie Seekins

Profile of Melanie Seekins

Contributing Writer
News & Commentary Posts: 1

Melanie Seekins is a U.S. Navy veteran and has been in telecommunications and mobility for more than 15 years. She has experience in financial, healthcare, local and federal government, retail, military, and global media. Her strategies have enabled multiple businesses to successfully embrace mobile technology and ranked her as a thought leader with many of the organizations in which she is active. Melanie is also a member of AOTMP's Center for Telecom Environment Management Standards, whose mission is to legitimize and advance the fixed and mobile telecom management industry to the position of a leading business practice. 

Articles by Melanie Seekins
The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
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