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 Doug Henschen
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Profile of Doug Henschen

Executive Editor, Enterprise Apps
Member Since: 11/15/2013
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News & Commentary Posts: 1693
Comments: 667

Doug Henschen is Executive Editor of InformationWeek, where he covers the intersection of enterprise applications with information management, business intelligence, big data and analytics. He previously served as editor in chief of Intelligent Enterprise, editor in chief of Transform Magazine, and Executive Editor at DM News. He has covered IT and data-driven marketing for more than 15 years.

Articles by Doug Henschen
posted in May 2011

Oracle Dives Into Retail Analytic Apps

5/27/2011
The company's Retail Merchandising Analytics combines a prebuilt data model for building a data warehouse with predefined dashboards, metrics, and reports on various aspects of retail performance.

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