Author
 Keith Dawson

Profile of Keith Dawson

Editor-in-Chief, All LED Lighting
News & Commentary Posts: 1

Over a course of more than three decades, Keith Dawson has developed software, managed teams of architects, and worked extensively in the software development industry as a writer, editor, and pundit. He has written for Media Grok, Media Unspun, Slashdot, The CMO Site, and Business Agility. A seminal blogger, Dawson has been advocating and practicing social media since before the birth of the Web. In all his work, he has helped diverse audiences make sense out of technology and its uses in business and in life. Some of his best friends are developers.

Articles by Keith Dawson
posted in March 2014
The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
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