Maxim Weinstein, CISSP, is a technologist and educator with a passion for information security. He works in product marketing at Sophos, where he specializes in server protection solutions. He is also a board member and former executive director of StopBadware. Maxim lives near Boston and has an unhealthy love of dessert. Follow him on Twitter @maximweinstein.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.