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 Michael Bushong
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Profile of Michael Bushong

VP of Marketing, Plexxi

Michael Bushong is vice president of marketing at Plexxi. Previously, he spent 12 years at Juniper Networks, where he led product management, product strategy and product marketing organizations for Juniper's flagship operating system, Junos, and co-authored the book "Junos OS For Dummies." Bushong spent the last several years at Juniper leading its SDN efforts across both service provider and enterprise markets. Prior to Juniper, he spent time at database supplier Sybase, and ASIC design tool companies Synopsis and Magma Design Automation. Bushong's undergraduate work at the University of California Berkeley in advanced fluid mechanics and heat transfer lend new meaning to the marketing phrase "This isn't rocket science."

The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
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