Author
 Romi Mahajan

Profile of Romi Mahajan

News & Commentary Posts: 5

Romi Mahajan is the founder of KKM Group, a boutique marketing and strategy advisory firm. He is also an Interop track chair for the "Business of IT" track. He spent nine years at Microsoft and was the first CMO of Ascentium, an award-winning digital agency. Romi has also authored two books on marketing. The latest, "To Thine Own Self: Honest In Marketing" is available at Amazon.

Articles by Romi Mahajan

5 Reasons Tech Vendors Exaggerate

1/23/2015
From overeager marketing to the need for differentiation, vendors often overstate a productís capabilities. Vendors and buyers alike need to be more honest with each other -- and themselves.

Post a Comment
Register for InformationWeek Newsletters
White Papers
Current Issue
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on InformationWeek.com for the week of April 19, 2015.
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.