Author
 Brian Paget

Profile of Brian Paget

Technical Director for Content & Analytics, Adobe
News & Commentary Posts: 1

Brian Paget is the Technical Director for Content & Analytics at Adobe. He's is responsible for identifying, shaping and evangelizing solutions that optimize Web, Mobile, and Social interactions for Adobe's strategic Public Sector customers and partners.  Prior to Adobe, Brian worked in a variety of engineering, product and account management capacities most recently managing the US Civilian business at IBM for WebSphere-DataPower. 

Articles by Brian Paget
The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
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