Profile of Jay SrinivasanCEO & Co-Founder, Appurify
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Jay Srinivasan is the CEO and co-founder at Appurify (www.appurify.com), a mobile performance optimization startup working with major brands such as Google and Macy's, where he is responsible for driving the company's strategy and growth. Most recently, he was a revenue product manager on the Farmville franchise and a member of the M&A team at Zynga. Previously, he spent more than five years at McKinsey & Co., where he specialized in B2B sales and marketing for high-tech companies. Jay has a PhD in Computer Science from the University of Illinois and a B.Tech in Electrical Engineering from the Indian Institute of Technology, Madras. He holds several patents in microprocessor reliability and mobile developer tools.
Articles by Jay Srinivasan
Just 20% of execs responding to the InfomationWeek Strategic CIO Survey rate their customer-service mobile strategies as highly effective. What's the problem?
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