Author
 Jay Srinivasan

Profile of Jay Srinivasan

CEO & Co-Founder, Appurify
News & Commentary Posts: 1

Jay Srinivasan is the CEO and co-founder at Appurify (www.appurify.com), a mobile performance optimization startup working with major brands such as Google and Macy's, where he is responsible for driving the company's strategy and growth. Most recently, he was a revenue product manager on the Farmville franchise and a member of the M&A team at Zynga. Previously, he spent more than five years at McKinsey & Co., where he specialized in B2B sales and marketing for high-tech companies. Jay has a PhD in Computer Science from the University of Illinois and a B.Tech in Electrical Engineering from the Indian Institute of Technology, Madras. He holds several patents in microprocessor reliability and mobile developer tools.

Articles by Jay Srinivasan
The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
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