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 Peggy Bresnick Kendler
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Profile of Peggy Bresnick Kendler

Contributing Writer
News & Commentary Posts: 4

Peggy Bresnick Kendler has been a writer for 30 years. She has worked as an editor, publicist and school district technology coordinator. During the past decade, Bresnick Kendler has worked for UBM TechWeb on special financialservices technology-centered projects. In addition, she has been a regular contributor to Bank Systems & Technology since 2003 and to Insurance & Technology since 1996.

Articles by Peggy Bresnick Kendler
The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
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