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 Mitch Simcoe
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Profile of Mitch Simcoe

Industry Director, Ciena

Mitch Simcoe is an industry veteran with more than 25 years of telecommunications industry experience and a director at Ciena, where he is responsible for promoting Ciena's packet optical solutions for metro-regional networks.  Prior to joining Ciena, Mitch was director of application marketing at GENBAND, where he built an application showcase for communication-enabled IT applications. While at Nortel, Mitch held numerous roles in sales, marketing and product management with his expertise spanning voice switching, broadband access and optical networking.  A graduate of McGill University in Montreal, Canada Mitch holds a Bachelor of Engineering (electrical) and a MBA (marketing).

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The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
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