Author
 Brian Denton

Profile of Brian Denton

Associate Professor, Industrial and Operations Engineering, University of Michigan
News & Commentary Posts: 1

Brian Denton is associate professor of industrial and operations engineering at the University of Michigan. His primary research interests are in optimization under uncertainty with applications to medical decision making related to the detection, treatment, and prevention of chronic diseases. He is a member of the Institute for Healthcare Policy and Innovation at University of Michigan, and he holds a fellowship appointment at the Cecil Sheps Health Services Research Center at University of North Carolina at Chapel Hill. Previously he has been a Senior Associate Consultant at Mayo Clinic, and a Senior Engineer at IBM. In 2009 he received the National Science Foundation Career Award. He has also won the INFORMS Service Section Prize (2010), the INFORMS Daniel H. Wagner Prize (2005), the Institute of Industrial Engineers Outstanding Publication Award (2005), and the Canadian Operations Research Society Best Paper Award (2000). He has co-authored more than 50 journal articles and conference proceedings, and has 25 patents granted by the U.S. Patent and Trademark Office. 

Articles by Brian Denton
The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
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