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 Thomas LaRock
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Profile of Thomas LaRock

Head Geek, SolarWinds

As a Head Geek for SolarWinds, Thomas works with a variety of customers to help solve problems regarding database performance tuning and virtualization. He has over 15 years of IT experience, holding various roles such as programmer, developer, analyst and database administrator. Thomas joined SolarWinds through the acquisition of Confio Software, where he was a technical evangelist. He also serves on the Board of Directors for the Professional Association for SQL Server. Thomas is an avid blogger and the author of DBA Survivor: Become a Rock Star DBA, a book designed to give a junior to mid-level DBA a better understanding of what skills are needed in order to survive (and thrive) in their career. He is a Microsoft Certified Master, SQL Server MVP and holds a MS in Mathematics from Washington State University as well as a BA in Mathematics from Merrimack College.

The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
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