Author
 Marty Parker

Profile of Marty Parker

Principal & Co-Founder, UniComm Consulting
News & Commentary Posts: 3

Marty Parker, Principal and co-founder of UniComm Consulting, has more than three decades of experience with computing and communications technologies. He has been a leader in strategic planning and product line management for IBM, AT&T, Lucent, and Avaya. Now, as an independent consultant, Parker focuses on helping large enterprises assess their opportunities and requirements for unified communications and collaboration, and then use those insights to develop a multiyear UC&C roadmap, including TCO and ROI analysis of relevant vendors' products and services.

Articles by Marty Parker
The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
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