Author
 Trevor O達rien
RSS
E-Mail

Profile of Trevor O達rien

EVP & Technology Director, Deutsch LA
News & Commentary Posts: 1

Trevor O'Brien is Executive VP and Technology Director for advertising agency Deutsch LA, where he leads an in-house, creative technology team focused on the innovative use of emerging technologies. Over the past three years O'Brien's team, which now consists of 55 developers, has helped conceive, prototype, and launch work for Volkswagen, Taco Bell, Nintendo, Pop Secret, Dr Pepper, PlayStation, and HTC. The team's development work includes Perfect Popcorn, an app for Pop Secret that keeps popcorn from burning, and Volkswagen's SmileDrive, an app designed to make driving more social, developed with Google and Grow Interactive. Roughly half of Deutsch LA's 468 employees are devoted to digital.

Articles by Trevor O達rien
The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest September 18, 2014
Enterprise social network success starts and ends with integration. Here's how to finally make collaboration click.
Flash Poll
Video
Slideshows
Twitter Feed
InformationWeek Radio
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.