Author
 Chris Curran

Profile of Chris Curran

Advisory Principal & Chief Technologist, PricewaterhouseCoopers
News & Commentary Posts: 1

Chris Curran is a PwC principal and Chief Technologist for the US firm's Advisory practice, where he is responsible for technology strategy and innovation, and the development of thought leadership reflective of PwC's point of view on technology trends and innovations. He works directly with senior executives and CIOs on many of their most fundamental IT challenges.  

Articles by Chris Curran
The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
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