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 Symon Perriman
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Profile of Symon Perriman

Senior Technical Evangelist, Microsoft

As Microsoft's worldwide technical lead covering virtualization, infrastructure, management, and cloud, Symon Perriman is an internationally recognized industry expert, author, keynote presenter, and technology personality. He started in the technology industry in 2002 and has been at Microsoft for seven years, working with multiple teams, including engineering, evangelism, and technical marketing. Symon holds several patents and more than two dozen industry certifications in Microsoft and VMware technologies. In 2013, he co-authored Introduction to System Center 2012 R2 for IT Professionals, and has contributed to five other technical books.

The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
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