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 Michael Letschin
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Profile of Michael Letschin

Director of Product Management, Nexenta Systems

Michael Letschin has more than 15 years of experience in the IT industry, ranging from systems engineer to IT director. Most recently, he has held roles as sales engineer and now as director of product management at Nexenta Systems, a software-defined storage company. Michael received an MBA from Mount Saint Mary's University and has technical certifications from multiple storage and virtualization vendors. He was awarded the VMware vExpert award for the past four years for his work on his blog, social media, and the IT community.

The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
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