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 Mary Jander
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News & Commentary Posts: 3
Mary Jander is managing editor of UBM's Future Cities. Previously, she was executive editor of Internet Evolution, site editor of Byte and Switch, and a longtime senior editor of Light Reading. She has spent over 27 years reporting and writing on information technology and networking, including nine years on the senior editorial team of Data Communications magazine.
Articles by Mary Jander
posted in February 2014
The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
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