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 Laurie Sullivan
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News & Commentary Posts: 1021
Articles by Laurie Sullivan
posted in August 2006

EA To Embed Ads In Video Games

8/31/2006
Improved graphics and mass-market game appeal are also seen as contributing to the ascent of in-game ads, which EA claims will "enhance" the games. It's unclear how advertisers will gauge their ROI from the ads.

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Cisco Acquires Missing IPTV Link

8/22/2006
Advanced clustering, content distribution, and algorithms acquired with Arroyo will make it possible for Cisco to build an on-demand content delivery platform, a Cisco executive says.

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RFID Market Sends Mixed Messages

8/10/2006
Vendor Alien Technology recently withdrew its planned initial public offering, and analysts point to other signs of slowdown, even as companies including Wal-Mart move ahead with their implementations.

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IBM Upgrades Speech Applications

8/7/2006
Among a slew of announcements, IBM will market speech-recognition software to enterprises as part of a customer service approach. The application will tie customer transactions to related systems through a service-oriented architecture platform.

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Virtual ID Card Designed For Children

8/4/2006
NetIDme is an electronic identity card that displays the user's first name, age, gender, and general location. Children can use it to verify information about others in chat rooms and social networks or when exchanging instant messages.

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Tech Acquisitions Up

8/3/2006
According to Capital IQ, a Standard & Poor's division, there were more than 450 mergers and acquisitions during the second quarter in IT services and enterprise software, security, and storage.

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