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 Mitch Wagner
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California Bureau Chief, Light Reading
News & Commentary Posts: 1161

Mitch Wagner is California bureau chief for Light Reading.

Articles by Mitch Wagner
posted in April 2009

Mac Sales - Not As Bad As They Could Have Been

4/23/2009
First of all: I want to know what they're smoking in Cupertino -- and where I can get a duffel bag full of the stuff? The famous Steve Jobs Reality Distortion Field is apparently strong enough to enclose the company in an economic boom, even as the rest of the world is going through the toughest times in at least a generation.

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Twittering And YouTubing To A Better Iraq

4/21/2009
Executives from Web 2.0 darlings including Twitter, YouTube, and WordPress are on a U.S. State Department tour of Iraq, looking for ways that social media can help. The tools, if used wisely, could be helpful at bringing people together and organizing in the war-torn country.

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Balancing The Personal And Professional On Facebook

4/17/2009
The CIO of NASA's Goddard Space Flight Center advises her peers to get over their fear of Facebook and other social networks, and learn to use them effectively. Participating in social networks can help you build your career, connect with peers, and share ideas, says Linda Y. Cureton. Her advice is good, but not always easy to follow -- particularly balancing the personal and professional.

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Culture, Not Tech, Is Barrier To Enterprise 2.0

4/16/2009
Technology isn't the biggest obstacle to implementing Enterprise 2.0 -- rather it's overcoming cultural attachment to the old ways of doing things, said Walton Smith, an in-house authority on Enterprise 2.0 at government IT consultancy Booz Allen Hammilton. Employees have gotten accustomed to working with knowledge silos and using e-mail as the primary collaboration tool, and they will quite reasonably be reluctant to change business practices that have served them well for a long time.

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Amazon: 'Embarrassing And Ham-Fisted' Error Removed Listings For Gay-Themed Books

4/14/2009
After more than a day getting beaten up on Twitter and blogs, Amazon.com issued an explanation for why gay- and lesbian-themed books were removed from sales rankings and made harder to find in searches. The company said it was an "embarrassing and ham-fisted cataloging error," adding that the error wasn't limited to gay- and lesbian-themed books; some 57,310 titles in several broad categories were effected.

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Don't Jump To Conclusions About Amazon Homophobia

4/13/2009
Amazon.com is learning that customer service and public relations is a 24x7x365 job in the age of Twitter, as consumers are becoming outraged over reports that the company is unfairly censoring books with gay, lesbian, transgender and bisexual themes.

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Twitter Conquers The Universe, With Help From NASA

4/10/2009
After conquering the Earth, Twitter is now colonizing space. NASA is using Twitter to communicate about its efforts. Among NASA's extensive social media initiatives: Astronaut Mike Massimino is Twittering training for his fifth and final space shuttle Atlantis mission to service the Hubble Space Telescope. @Astro_Mike is a mission specialist and spacewalker for a mission scheduled t

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Obama's Online Town Hall Was A Failure Of Crowdsourcing

4/8/2009
President Obama's recent online town hall meeting was a masterful example of using social media to build support for himself and his policies. But that's only part of what he should be doing with social media. He also needs to use the technology to really let regular citizens drive government, and that just didn't happen at that meeting. Instead, citizens tried to take the wheel -- and the White House grabbed it back.

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Using Hootsuite To Manage Corporate Twittering

4/6/2009
I'm continuing to find HootSuite to be a valuable tool for managing multiple Twitter accounts. This morning, I worked with it to keep track of what people are saying about InformationWeek online, and to help my colleagues connect with new contacts on Twitter. If you're in an organization where multiple employees have their own Twitter accounts, and there's also a Twitter account for the brand, you might find some of my experiences useful.

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HootSuite Helps You Juggle Multiple Twitter Accounts

4/2/2009
I manage two Twitter accounts: My own, and InformationWeek's. Until now, that was a bit of a clumsy process, involving logging in and out multiple times a day, checking search terms multiple times a day, and using two or three separate Web-based tools to perform necessary tasks with varying degrees of efficiency. Then I discovered HootSuite.

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Web 2.0 Helps Protect Californians Against Toxic Substances

4/1/2009
Shell Culp, CIO of the California Department of Toxic Substances, describes how the agency uses blogs, message boards, and wikis to help protect California's citizens against dangerous chemicals. The agency uses Web 2.0 tools to support programs including the new Green Chemistry Initiative requiring manufacturers to provide a list of potentially hazardous chemicals included in products, similar to food product labeling.

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IT's Reputation: What the Data Says
IT's Reputation: What the Data Says
InformationWeek's IT Perception Survey seeks to quantify how IT thinks it's doing versus how the business really views IT's performance in delivering services - and, more important, powering innovation. Our results suggest IT leaders should worry less about whether they're getting enough resources and more about the relationships they have with business unit peers.
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