You want to know where the big money is coming from on the Internet nowadays? Look in the mirror. Online businesses are increasingly finding revenue in capturing content from users like you. Companies are making money by providing tools and services that let you write stuff, take pictures, organize your information, and publish it to the Web.
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The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.