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 Fritz Nelson
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Profile of Fritz Nelson

Vice President, Editorial Director InformationWeek Business Technology Network
News & Commentary Posts: 492
Fritz Nelson is a former senior VP and editorial director of the InformationWeek Business Technology Network.
Articles by Fritz Nelson
posted in February 2013
The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
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