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 Josh Greenbaum
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Profile of Josh Greenbaum

News & Commentary Posts: 55

Josh Greenbaum is principal of Enterprise Applications Consulting, a Berkeley, Calif., firm that consults with end-user companies and enterprise software vendors large and small. Clients have included Microsoft, Oracle, SAP, and other firms that are sometimes analyzed in his columns. Write him at josh@eaconsult.com.

Articles by Josh Greenbaum

SAP Sales On-Demand Heads to Market

3/2/2011
The secret sauce is tight integration to the entire Business ByDesign suite. That makes it possible to deliver the kind of deeply integrated CRM/ERP app that Salesforce has to partner to deliver.

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SAP Goes On Demand

12/14/2010
The prospects for the company's technology and multi-front, hybrid strategy look good. Now it's a matter of market execution.

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High Tide and Low Tide for Fusion Apps at Oracle Open World

9/23/2010
I am happy to report that I found the signs of life for the apps side of the business at Oracle Open World, though on keynote night Larry Ellison spent so much time on selling hardware that by the time he got to talking about Fusion many in the audience were no longer paying attention.

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The End of the HP Way

9/21/2010
The HP Way died a miserable death on the altars of Oracle Open World Sunday night, in an auto-da-fe of medieval proportions... No need to say anything, just let HP be HP and make the company's growing irrelevance so stark and obvious that nothing else needed to be said, or done.

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Is Enterprise Relationship Planning the New ERP?

9/15/2010
More and more I'm seeing that the most critical business problems to be tackled today in the enterprise center around enabling and improving the myriad relationships -- inside the firewall, outside the firewall, and all points in between -- that make key business processes come to life.

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Compatibility and SaaS Multi-tenancy

9/1/2010
Fellow Enterprise Irregular Phil Wainright has commented on my recent post regarding multi-tenancy with a well-considered rebuttal that I believe deserves its own rebuttal in turn. Here it is:

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Multi-tenancy Is Not a Customer Issue

8/27/2010
The benefits that multi-tenancy can provide are manifold for the vendor, but these rationales don't hold water on the user side... That's not to say that customers can't benefit from multi-tenancy, but they are side-benefits, subordinate to the vendors' benefits.

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The Return of Business ByDesign and the Future of On-Demand ERP

7/30/2010
It's tough being SAP's Business ByDesign in an unforgiving market. Having been launched and then pulled back, redesigned and then offered back to a market that is a little more jaded and a lot more cautious... the ByD team is facing an almost unprecedented quantity of challenge, skepticism, and even ridicule.

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Application Insight: Why I Hate Web 2.0

7/14/2006
Hidden beneath all the new stuff collecting under the Web 2.0 umbrella is a simple fact: All that coolness exists to do an even better and more invasive job of marketing goods and services to Web users.

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