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 Benjamin Tomkins
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Profile of Benjamin Tomkins

News & Commentary Posts: 259
Articles by Benjamin Tomkins
posted in March 2008

John Jantsch Snowballs To Small Business Success

3/28/2008
Sometimes when you notice a name or concept that's new to you, it starts popping up everywhere. The last two weeks, the clustering I couldn't avoid was contests for smaller businesses. This week, it's John Jantsch, the Duct Tape Marketing maven himself.

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Smaller Business as Spectator Sport

3/20/2008
Paraphrasing Warhol, "Everyone will be famous for 15 minutes," but what's the value of fleeting moments in the spotlight for smaller businesses? A bevy of business contests promise prizes, publicity, and cash. Such contests may sap valuable resources from smaller businesses with little to spare yet they may also be the catalyst for some much-needed fine tuning of business plans.

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IT's Reputation: What the Data Says
IT's Reputation: What the Data Says
InformationWeek's IT Perception Survey seeks to quantify how IT thinks it's doing versus how the business really views IT's performance in delivering services - and, more important, powering innovation. Our results suggest IT leaders should worry less about whether they're getting enough resources and more about the relationships they have with business unit peers.
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