Benjamin Tomkins

Profile of Benjamin Tomkins

News & Commentary Posts: 259
Articles by Benjamin Tomkins
posted in June 2008

HP Dedupifies On-Premise Storage

The volume of data that business generate is growing faster and faster and, seeing opportunity, vendors are swarming to fill the need. The latest entry from HP is designed specifically for small and midsize companies, provided they prefer on-premise, physical storage.

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Insourcing Is The New Outsourcing For IT

Faced with scarce resources, IT staff have several options: hire more employees, hire contractors, send the work out-of-house or offshore. But IT managers may be overlooking a useful technical resource right under their collective noses: business users.

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Gauging The ROI For Online Video

Just because online video is new or cool or sexy or hot, doesn't mean it's a good use of scarce time and resources to promote your business, expand your client base, sell products and services, or instill customer loyalty. But that doesn't mean it's not either.

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How To Get Funders To Watch Your Elevator Pitch

Online video is hardly new -- if you're not posting videos to YouTube by now, odds are you've at least watched one. The evolution from intriguing novelty to valuable business tool is still underway, but startups and entrepreneurs now have more another outlet to connecting with the funding community without hitting the road.

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Does IBM Think Smaller Businesses Are Lotus Eaters?

It has all the buzzwords that smaller businesses love: plug-and-play, turnkey, 30-minute installation, self-healing, built-in management, downloadable, $149 per user. And then there's that other magic word: free! But is that enough to lure smaller business to Lotus?

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