Author
 Alison Diana

Profile of Alison Diana

Senior Editor
Member Since: 11/18/2013
Author
News & Commentary Posts: 397
Comments: 446

Alison Diana has written about technology and business for more than 20 years. She was editor, contributors, at Internet Evolution; editor-in-chief of 21st Century IT; and managing editor, sections, at CRN. She has also written for eWeek, Baseline Magazine, Redmond Channel Partner, ZDE's custom group, and CIO Insight, as well as many of the industry's leading vendors and channel organizations. Alison, who lives in Central Florida, is an avid Yankees fan. She enjoys rooting on her daughter's travel softball team and reading mysteries. She can be reached on Twitter at @alisoncdiana; on LinkedIn at AlisonDiana, or Google+.

Articles by Alison Diana
posted in March 2011

14 Leading Social CRM Applications

3/23/2011
Social CRM is a double-edged sword. It gives businesses a tremendous opportunity to easily communicate with consumers, rapidly answering questions and responding to concerns. But it also gives companies more chances to slip-up or to be perceived as being unresponsive or uncaring. That is why a growing number of organizations are stepping beyond the confines of traditional customer relationship management and incorporating social media into the next wave of CRM implementation.

Post a Comment

Executives Flock To LinkedIn

3/17/2011
Corporate leaders are shying away from Twitter, Facebook, and other consumer-oriented sites and embracing LinkedIn and specialty business networks, according to the Society for New Communications Research.

Post a Comment

Top 15 Cloud Collaboration Apps

3/7/2011
Judging by the investments that developers -- both well-established and start-ups -- are making in the collaboration market, software vendors are paying more than lip service to the adage that no man is an island. Certainly, businesses are investigating -- and investing in -- tools that help employees brainstorm, locate each other, schedule meetings, and communicate via social networks. Collaboration technology itself covers a broad spectrum of devices, from instant messaging and email, to cell

Post a Comment
The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest - July 22, 2014
Sophisticated attacks demand real-time risk management and continuous monitoring. Here's how federal agencies are meeting that challenge.
Flash Poll
Video
Slideshows
Twitter Feed
InformationWeek Radio
Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.