Author
 Alison Diana

Profile of Alison Diana

Senior Editor
Member Since: 11/18/2013
Author
News & Commentary Posts: 390
Comments: 414

Alison Diana has written about technology and business for more than 20 years. She was editor, contributors, at Internet Evolution; editor-in-chief of 21st Century IT; and managing editor, sections, at CRN. She has also written for eWeek, Baseline Magazine, Redmond Channel Partner, ZDE's custom group, and CIO Insight, as well as many of the industry's leading vendors and channel organizations. Alison, who lives in Central Florida, is an avid Yankees fan. She enjoys rooting on her daughter's travel softball team and reading mysteries. She can be reached on Twitter at @alisoncdiana; on LinkedIn at AlisonDiana, or Google+.

Articles by Alison Diana
posted in August 2011
The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
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