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 David Berlind
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Profile of David Berlind

Chief Content Officer, UBM TechWeb
News & Commentary Posts: 186
Articles by David Berlind
posted in January 2009

Sonos' Gear Moves To The Heart Of My Digital Home Strategy

1/29/2009
Six years ago, just before moving into our current home, my wife and I decided that we would constantly have that home filled with music and she entrusted me to the task of making it happen. Yet, it was only over these last holidays that I finished "the design." It took me that long to figure out how to do some complicated things like integrate a single digital audio library across the whole home audio system, all of our computers, and our portable digital audio players. I'm still not completely

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With Lives At Stake, Has Kellogg's Failed The Social Web Responsibility Test?

1/15/2009
If you work in the IT or PR department of a company whose products could, in some conceivable circumstance, bring harm to your customers, this case study is for you. Ask yourself this question: If you discovered that your product could be carrying a lethal payload as Kellogg's has discovered with two of its peanut butter cracker brands (photo below), what is your next move on the Web? After all, with its multimedia capability, the Web is practically a perfect channel for the social responsibilit

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