Profile of David BerlindChief Content Officer, UBM TechWeb
News & Commentary Posts: 186
Articles by David Berlind
posted in September 2010
To promote an All-You-Can-Fly-In-30-Days-For-$499 program, JetBlue attempted to disintermediate the traditional media and its own email marketing capability by relying solely on social media. But did it work?
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