News & Commentary Posts: 9 In addition to a freelance writing career, Lee Badman works for Syracuse University as a Network Architect and frequent Adjunct Instructor. Also a 10-year US Air Force veteran, Lee's technical experience spans 25+ years -- but he pays close attention to what comes next.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.