Author
 Graham Finnie

Profile of Graham Finnie

Chief Analyst, Heavy Reading

Graham Finnie has been researching telecommunications for more than 20 years, formerly as a journalist and latterly as an analyst and consultant. Since joining Heavy Reading in September 2004, following a ten-year tenure at the Yankee Group, Finnie has been responsible for a wide range of research, focusing primarily on next-generation broadband services and IMS. He became Chief Analyst of Heavy Reading in February 2007. He has also hosted numerous Webinars and Live events for Light Reading, and is a regular speaker at other major industry events. As a journalist, Finnie was formerly editor-in-chief of the award-winning industry paper Communications Week International and has edited several other leading trade publications. He is based in the U.K.

The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
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