Author
 Ruth Blanco

Profile of Ruth Blanco

News & Commentary Posts: 5
Articles by Ruth Blanco

How to Develop and Drive an ECM Strategy

1/18/2010
One of the toughest parts of enterprise content management is developing an overall strategy. The key is to have a holistic strategy that sets forth a vision for all aspects of ECM. The strategy must be driven by the business, not left solely to IT. Strategy is also a living process, and not a one-time event. With all this in mind, here's a four-step approach for developing an effective ECM strategy:

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Integration: ECM Curse and Opportunity

12/28/2009
With the proliferation of enterprise content management (ECM) vendors at many organizations, a new challenge is developing around managing federated ECM systems. Can the content management applications within an organization be integrated to help users find the information they need?

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ECM Features to Look for in 2010

12/14/2009
There are five areas that we hope enterprise content management (ECM) vendors will explore in 2010, and as buyers, we hope that you will press for roadmaps on these fronts prior to making a purchase.

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The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
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