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 Howard Anderson
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Profile of Howard Anderson

Professor, MIT
News & Commentary Posts: 39
Howard Anderson was the founder of The Yankee Group, a high-tech analysis firm which he ran from 1970 to 2000 and which was sold to a Fortune 500 company. He is also the co-founder of Battery Ventures, which has raised $4.5 billion and invested in more than 300 high-tech firms. He teaches at MIT on the management of entrepreneurial firms and at Dartmouth on high-tech sales strategies. His 20-part series in InformationWeek, 20 People Who Changed the Technology World, is an upcoming book and will be a series of documentaries on public television.
Articles by Howard Anderson
posted in January 2011
The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
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