Author
 James Kobielus

Profile of James Kobielus

News & Commentary Posts: 16
James Kobielus is IBM's Big Data Evangelist. He is an industry veteran who spearheads IBM's thought leadership activities in big data, data science, enterprise data warehousing, advanced analytics, Hadoop, business intelligence, data management, and next best action technologies. He works with IBM's product management and marketing teams across the big data analytics portfolio. Prior to joining IBM, he was a leading industry analyst, with firms including Forrester Research, Current Analysis, and Burton Group.
Articles by James Kobielus
posted in October 2010

Use Analytics to Spotlight Customer 'HEROes'

10/27/2010
Most people in communities are essentially there for the ride, contributing little while benefiting from whatever resources the more generous among them have chosen to share... That's fine, as long as you keep encouraging actively engaged individuals -- whom Forrester refers to as CRM Highly Empowered & Resourceful Operatives (HEROes) -- to keep the useful content coming.

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