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 James Kobielus
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Profile of James Kobielus

News & Commentary Posts: 13
James Kobielus is IBM's Big Data Evangelist. He is an industry veteran who spearheads IBM's thought leadership activities in big data, data science, enterprise data warehousing, advanced analytics, Hadoop, business intelligence, data management, and next best action technologies. He works with IBM's product management and marketing teams across the big data analytics portfolio. Prior to joining IBM, he was a leading industry analyst, with firms including Forrester Research, Current Analysis, and Burton Group.
Articles by James Kobielus
posted in March 2011
The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
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