Author
 Esther Shein

Profile of Esther Shein

News & Commentary Posts: 272
Esther Shein has extensive experience writing and editing for both print and the web with a focus on business and technology as well as education and general interest features.
Articles by Esther Shein
posted in January 2012
The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
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