The success of a small business often comes down to trust: Can your customers really trust you to deliver? No one knows that better than CEO Todd Linscott of Torelli Bicycle Co., the subject of this season's InformationWeek SMB On Location Technology Makeover Series.
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The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.