Lead Analyst, Analysis Mason
News & Commentary Posts: 2 Steve Hilton is the lead analyst for Analysys Mason's Enterprise and SME Strategies research programs. His primary areas of specialization, which focus on large and small enterprises, include the Internet of things (IoT), machine-to-machine (M2M), cloud services, communication services, and sales channels. He has 20 years of experience in technology and communications marketing. Before joining Analysys Mason, he managed the Enterprise and SMB team at Yankee Group. He has also held senior positions at Lucent Technologies, TDS, and Cambridge Strategic Management Group (CSMG). He is a frequent speaker at industry and client forums, and he publishes articles in several respected trade journals for the enterprise and channel partner community. He holds a bachelorís degree in economics from the University of Chicago and a master's degree in marketing from Northwestern Universityís Kellogg School of Management.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.