Author
 Kevin Casey

Profile of Kevin Casey

News & Commentary Posts: 358
Kevin Casey is a writer based in North Carolina who writes about technology for small and mid-size businesses.
Articles by Kevin Casey
posted in March 2011

SMBs Boosting IT Spending, Hiring

3/30/2011
Small and midsize business technology budgets are growing at the fastest rate since 2009, while one in three firms said they plan to hire IT staff during the next 18 months, according to a Spiceworks survey.

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10 Crowdsourcing Success Stories

3/4/2011
We looked at 10 applications of the crowdsourcing concept for business. They cover the broad disciplines of marketing, advertising, product development, customer service, public relations, human resources, outsourcing, project management, Web development, coding, social media, and quality assurance. In some cases, crowdsourcing is the business. Some companies, such as Netflix, have put a mighty fine price tag on their crowdsourced efforts. Others, like Dell and Starbucks, utilize the concept on

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The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
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