Author
 Dana Blankenhorn
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Profile of Dana Blankenhorn

Business Journalist
News & Commentary Posts: 13
Dana Blankenhorn has been a business reporter since 1978. He has covered technology since 1982, the Internet since 1985, and open-source since 2005. For InformationWeek, he has mainly covered videoconferencing. He has written several books, some of which sold, and he currently covers the technology industry for TheStreet.Com. He lives in Atlanta.
Articles by Dana Blankenhorn
posted in January 2011
The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
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