It's still early days in the transition to Enterprise 2.0 capitalism. To understand how it's playing out, consider where the action is: the IT sales cycle. First of a three-part series. Post a Comment
In the 2.0 era, every business model has an expiration date of just a few years. Continuously hunting for the next business model needs to be the lifelong concern for every company.
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The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.