News & Commentary Posts: 18 Robert Mullins has covered the technology industry in Silicon Valley for more than a decade for various publications. He has written about enterprise computing including stories about servers, storage, data center management, network security, virtualization, and cloud computing.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.