Author
 Joe Masters Emison
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Profile of Joe Masters Emison

CTO, BuildFax
News & Commentary Posts: 30
Joe began his career by winning the 1996 Weird Software Contest with the Mutant Chicken Races and creating the first Windows-based iPod application. Over the past ten years, Joe transitioned from development to systems design and data analysis, creating the first BuildFax engines in 2003, the original architecture in 2007, and designing the Pragmatic Extract-Transform-and-Load (PETL) architecture that has made the current national footprint possible. In addition to running technology and product at BuildFax, Joe also regularly contributes articles to InformationWeek on the cloud and startups. Joe graduated with degrees in English and Mathematics from Williams College and has a law degree from Yale Law School.
Articles by Joe Masters Emison
posted in July 2012
The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
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