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 Bob Guccione Jr.
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Profile of Bob Guccione Jr.

News & Commentary Posts: 5
Bob Guccione Jr. is an iconic figure in modern journalism, who started SPIN and GEAR magazines and owned DISCOVER magazine. He helped define new journalism at a time when it was on the wane and appeared to be more concerned with mass appeal. Bob's inaugural column with BYTE ("Why I Don't Have a Facebook Page") won a min Editorial and Design Award for Best Online Column.
Articles by Bob Guccione Jr.
posted in June 2012

My Favorite Martian

6/12/2012
Bob Guccione Jr. writes in his third column BYTE ME about Ray Bradbury, the renowned author who passed away last week.

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Are We There Yet? Social Media's Perpetual Evolution

6/4/2012
Social media is not a passing fad, but neither is it engraved in stone. Already the latest article of faith--that the ultimate marketing message is the one a person shares with his circle--is shattering because more users are being paid to "Like." Social media is more a sandstorm of passing fads, individually ephemeral but collectively an inexorable force. So observes Bob Guccione Jr. in his second BYTE Me column.

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IT's Reputation: What the Data Says
IT's Reputation: What the Data Says
InformationWeek's IT Perception Survey seeks to quantify how IT thinks it's doing versus how the business really views IT's performance in delivering services - and, more important, powering innovation. Our results suggest IT leaders should worry less about whether they're getting enough resources and more about the relationships they have with business unit peers.
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